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Ripl, Where Have You Been?


What is Ripl

Ripl is a mobile app designed to cater to small business owners and personal brands. The app allows users to create animated content that can be shared directly to their social media accounts upon finishing. This mobile app is convenient to small business owners because it allows them to create content while on the go.


Why Every PR Professional Should Have This App

It’s simple! No, really, the app is simple and easy to use. Everything on the app is user-friendly and fully functional on both Android and iOS devices. The app has tracking engagements that track your activity on social media. It tracks every like, comment, and share affiliated with your post. The tracking engagement chart is visible on the main screen of the app. Another cool feature Ripl has is the post suggestion section. It gives you suggestions in order to make sharing quick. The app contains an option to schedule posts, so you don’t have to worry about creating content on the spot.



The Downfall

I wish there were more options to choose from. Even with the Ripl Pro subscription, there are not as many options to create content unlike content creators, Canva and Stencil. It also would have been a nice touch to allow subscribers to see which platform received more audience coverage. The analytics is combined amongst all social media platforms connected to Ripl which is unfortunate. Having this option would have allowed subscribers to release content that catered to a specific audience pertaining to the timeframe and nature of the content.


I Wish, I Wish, I Wish

The ultimate app would be an app that is able to connect to each platform under one umbrella app so switching apps could be easier. If I was able to go through my newsfeed, while switching over to my tweets in the same app then that would be an easy way to stay connected with my audience. Another nice touch is using an app that tracks your posting habits and suggest times automatically without you having to input a specific time each time you post content. An app that is both a social media platform and marketing tool would be great as well.


Is Ripl Worth it

Overall, the app did not disappoint. It acts as both a content creator and a scheduling tool. It provides a quick and easy way to create and share content without the hassle of taking extra steps to complete simple tasks. The positive features outweigh the negative features when it comes to Ripl. This is an app I can see myself using throughout my professional career.

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